With these metrics in mind, this account is probably worth no more than $100 because the engagement rate is quite low. For comments, if your posts are getting a ton of comments, then it shows that your followers are engaged. Instagram Insights are your allies when it comes to tracking content performance. Keep data into consideration when deciding what to post, when to post, how often to post, and who your core audience is. You should put the “social” in social media by interacting with your audience. Be it comments, DMs, live streams, polls, or any other feature on the app, community engagement is a must.

How important is the account’s username?

No matter what the niche, there are always brands looking for influencers in that area. For example, Meredith Bernard creates content in the farming niche, which is not typically considered glamorous, but she still manages to gain sponsorships from agribusiness brands. A Business Insider article gave quite some insights into Instagram influencer earnings. According to the article, Nate White, a comedy creator with 340k followers, has a base rate of $3,000. On the other hand, Jour’dan Haynes, a nano-influencer, makes about $600 per post.

It’s the Views section under Post insights on each individual post. Finally, you will have to accept the legal terms and click on the “Publish” button. The PayPal page will automatically open for you to log in and accept the payment of the fee for the service, which is $ 15 for 30 days in the list of accounts for sale.

How do I access Instagram Insights?

These are indicators of real audience interest, but not always potential customers. Middle-of-the-funnel content is where you build a connection. People are aware of you, so your goal is to make them care. Because of this, the content is more useful and targeted at your ICP, like another one of Matt Gray’s recent posts on how to package a high-ticket coaching or consulting offer.

Instagram Insights

If you have a large and engaged following, consider monetizing your account through collaborations with brands, sponsored posts, or promoting affiliate products. While its core strength is scheduling, it also offers basic Instagram analytics, even on the free plan. If you use an Instagram follower tracker, you’ll be able to audit for those kinds of accounts, clean up your audience, target better followers, and increase real engagement. You will get some information on average earnings per stream, estimated monthly earnings, and estimated yearly earnings. Therefore, you can know how an influencer is fairing on, and how your account’s worth. In conclusion, the worth of your Instagram account is a multifaceted equation.

You can do this for multiple accounts so that you can get a rough estimate. The best niches for maximizing Instagram account value are those with high demand from brands and advertisers. Popular niches include fashion, beauty, fitness, travel, food, finance, and technology. However, even within these broad categories, sub-niches with a highly engaged and targeted audience can also be lucrative.

That way you’ll have a rough idea on how much you should sell your Instagram account for. To make your life easier, I’ve compiled a table of real-life Instagram accounts for sale. Lastly, it’s the growth rate What is free margin in forex or the current growth of your account. The engagement of your account is going to be one of the most important metrics to look out for.

But Adam Mosseri, Head of Instagram, personally recommends keeping especially close tabs on your average Reels watch time, like rate (compared to total reach), and sends vs. total reach. Your average watch time should guide your future content strategy. For instance, if yours hovers around 4 to 8 seconds, try to keep your content within the 15-to-20-second range.

• Creators have voiceovers, b-roll shots, and multiple ring lights.
• Hopefully you’ll have a better understanding on how much you should sell your Instagram account.
• That’s where Instagram ad performance is tracked in full—even if you ran the campaign solely on Instagram.
• Iconosquare is a powerful all-in-one analytics platform built for brands, agencies, and content pros who want both data depth and social listening.

In the case of some brands or companies, it is very common to need immediate visibility on Instagram and quite fast growth. In this type of case, buying an account that already has a good number of followers can be very helpful. You will have to enter your username, the number of followers and a small description of your account. In addition here you must put a price on your account and assign a category so that buyers can find it in the search engine of the web.

Your Instagram post is worth the value of your negotiation skills and engagement rate, among other things. Keep reading if you want to know how to make money on Instagram. A sponsored photo posted by an Instagram account with 100,000 followers might be worth $700–$900, according to InfluencerMarketingHub. A widely-followed Instagram account can be worth a lot of money for the people creating its content.

What tools can I use to estimate my Instagram account’s worth?

These followers distort your metrics and make your account stand out as suspicious. Once you’ve created an Instagram account, from there, it’s a continuous process of growing your followers, which in turn increases your earnings. For example, Kelsey Simone is a fashion and beauty influencer with a little over 800k followers. However, she posts luxury and high-end fashion brands, and her audience is also mostly young women with high purchasing power.

Also, create something that your audience will be interested in. For example, a fashion influencer selling bookmarks won’t really make sense. Of course, like all influencer marketing, this will only be effective if the product you are promoting fits nicely with your followers. If it looks like an ad for an unconnected product, your followers will be unimpressed and won’t follow the link. The ideal sponsored post shows how the brand’s product fits perfectly into the Instagrammer’s life and how it can just as easily fit into the lives of his or her followers.

• You will see a drop-down where you can choose between Instagram or Facebook.
• For comments, if your posts are getting a ton of comments, then it shows that your followers are engaged.
• A spike here means you’re attracting interest and potentially new followers or customers.
• We used our calculator to check his engagement rate and found it to be at 2%, which is quite impressive for an account of his size.
• Be it comments, DMs, live streams, polls, or any other feature on the app, community engagement is a must.
• They think they need to have a platform just as big before earning money.

Time-of-day engagement curve

Determining an Instagram account‘s true market value requires evaluating both quantitative metrics and qualitative differentiators. Pricing has jumped considerably in 2022 and 2023 as competition among buyers intensifies and Instagram‘s money-making potential becomes more clear. Make sure your profile photo is clear and representative, with a bio that says who you are or something that represents you. Additionally, the link in your bio is the only clickable link on the platform, so use it strategically to drive traffic to your website, a landing page, data warehouse terms or a specific campaign. However, you should always benchmark your account to other accounts in the market to get a rough idea of its value.

For example, if you’re a food influencer, you may share exclusive recipes or discount videforex broker review codes with your followers. He also calls his followers ”kidney beans,” which is a play on his last name to make them feel like a part of his community. We used our calculator to check his engagement rate and found it to be at 2%, which is quite impressive for an account of his size. So, we can assume that his merch sales are also doing well.