At its core, SEO is the process of making your site rank as highly as possible in Google when someone types in burrito blanket (or whatever it is you sell, promote, or talk about). Optimizing your webpages helps you rank higher and convert more searchers to customers. Unlock the power of SEO Anomaly advanced SEO tools and data-driven insights.

What is the goal of SEO?

Search Engine Marketing (SEM) involves promoting websites through paid advertising on search engines, increasing visibility through strategies like pay-per-click (PPC) campaigns. YouTube SEO involves optimizing video content with relevant keywords, compelling titles, descriptions, and thumbnails to improve visibility and engagement on the platform. Link building is the process of acquiring the links from other websites to your own, has become a key strategy in seo optimisation. SEO best practices also apply to local SEO, since Google also considers a website’s position in organic search results when determining local ranking. Very early on, search engines needed help figuring out which URLs were more trustworthy than others to help them determine how to rank search results. Calculating the number of links pointing to any given site helped them do this.

MX Player boosts organic traffic 3x

However, that’s possible only if you rank for the keywords those people would use when searching. And that’s even if your website appeared at the top of the search results. The process of optimizing content begins with keyword research. Analyzing elements like page length or its structure helps them assess its quality. Based on this information, search algorithms can match a person’s query with pages they consider the most relevant to it.

Displaying the results that use the keyword most isn’t always the best experience for their users. So they had to find a way to better handle how potential results were being ranked. Search engines like Google started working on ways to get smarter and rely less on ‘tricks’ and static ranking factors.

For instance, well-structured internal links on your pages make it easier for web crawlers to hop from one page to another. It allows them to explore your website in-depth and index more of your content. Learning SEO is all about understanding why it’s important, the strategies involved, and how to apply these strategies to your own website. The good news is that you don’t have to be an SEO expert to start. This strategy is less about links… and more about getting your content in front of the right people.

• It takes a few extra seconds to write alt text for each image.
• Just be sure not to include pages that aren’t useful, and know that submitting a page to a search engine in a sitemap doesn’t insure that the page will actually rank for anything.
• Search engine optimization (SEO) is the process of growing a website’s organic search traffic.
• Again, backlink building is a complex area (much more so than we have space for here), so if you want to get heavily into SEO, you should read up on it once you’ve mastered the basics.