22 Best SEO Tools in 2025: Free & Paid Options

Uncover content and link building opportunities, and compare to competitors for intelligent link building. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. So, whether you’re a seasoned SEO strategist or just starting, the wealth of free tools available means there’s no excuse not to optimize your site. Find a dedicated SERP tracking tool with the appropriately named SERPROBOT. Conduct competitor analysis with SimilarWeb that shows you a given domain’s traffic, top pages, engagement, marketing channels, and more.

seo tools

Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click. Most reputable SEO software for agencies offers free trials or money-back guarantees. Use these periods ruthlessly—set up real client accounts, run actual reports, and get your team’s honest feedback. The sleekest demo in the world means nothing if your team hates using the software day-to-day. As an SEO tool for SEO agencies, Google Search Console is the non-negotiable foundation of any practical toolkit.

seo tools

Optimize On-Page SEO Elements

Originality.ai detected that every article was AI content and had a 99.94% accuracy score. Which means you can systematically improve your content to exactly match what Google wants to see. With everyone else spamming AI content into the web, there’s never been more value in publishing high-quality original content that BHS Links stands out.

Search Console for technical SEO

seo tools

It also focuses mostly on content (not technical SEO or backlinks) so you’ll likely use it alongside other tools. While it’s a solid starting point, Ubersuggest does have limitations. Its data isn’t as detailed or precise as that of tools like Ahrefs or Semrush, and it lacks advanced features like in-depth competitor research or technical SEO auditing. Some results can be slow to load or inconsistent due to reliance on third-party data.

  • Google Search Console helps you understand how your site looks to search engines.
  • Once you click on “Diagnosis,” SEOquake will run a quick SEO audit, which includes a page analysis, site compliance and mobile compliance.
  • It can also aid you in data collection, such as to keep tabs on competitors, pricing on products or online lead generation.
  • You can free test out GrowthBar for five days before upgrading to a paid subscription.
  • It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to competitors’ high-ranking keywords.

Ubersuggest is a completely free keyword research tool run by marketing guru Neil Patel. Type in a keyword to gather information on search volume, SEO difficulty, CPC, additional keyword suggestions, and more. Having this extension helps you discover how your website could compare at a glance.

seo tools

Best AI SEO tools

These tools can streamline your marketing strategy, boost your visibility, and give your brand or business a more competitive edge. Most tools aggregate massive data sets from multiple sources, filter and model them, and then turn them into practical recommendations. The most advanced platforms even allow real-time collaboration, automated scheduling, and deep integration with other marketing tools.

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